Creepy Internet Flattery?

Someone recently pointed out that one of the other fertility treatment providers in the area had set up a Web site with a name very similar to ours, that had “… Alabama fertility specialists…” embedded in the home page of the site. I contacted my son-in-law, who does Internet search engine optimization for a living. He said, “They’re certainly targeting your branded traffic.” I checked to see if they were doing the same trick with another fertility clinic in town – nope, just us. 

My son-in-law said to just ignore it, but my colleagues at work were upset (especially my nurse practitioner, who pointed out that they had posted some patient instructions she had written years ago). I think it’s a compliment, in a creepy sort of way, but I’m mostly sad about the matter. The reputation of the infertility treatment business is already bad enough, what with the octomom and the physician who secretly used his own sperm for inseminations (for the record, that wasn’t a board-certified reproductive endocrinologist, but rather someone who just proclaimed himself as “specializing in infertility treatment”. But I digress.) I think fertility specialists really need to be operating at the highest level of professionalism, both in real life and on the Internet.

I’m not going to post the link to the site, but you can find it by typing our name into a search engine and looking down the page. If the site has “principal investigator” misspelled, you’re there. If you find it’s spelled correctly, it means they probably read this blog.

But I hope you won’t find it at all.

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Alabama Fertility is an advanced fertility care clinic specializing in a wide variety of fertility procedures for both men and women. We use our medical expertise to help our patients with both conception and pregnancy and we cannot wait to help you start your family! Our experienced and knowledgeable staff assist with couples and individuals looking to become pregnant or for those who need assistance with conception or fertilization. To help do this our clinic is proud to offer the most advanced fertility care available throughout Alabama. Some of the services we offer include fertility testing, fertility treatment, and reproductive surgery. We also have a selection of frozen and fresh donor eggs for our patients. We encourage any potential patients to learn more about our team, our medical specialties, and how we can help you. We also encourage those interested in fertility treatment to view our program overview to find the right fit for your conception, fertilization, and pregnancy needs.